Nouvelle-Calédonie Tourisme (NCT) is New Caledonia's international tourism promotion agency. Founded in 2001, this economic interest group, under the aegis of the New Caledonian Government, connects institutions and industry professionals to raise the destination's profile and visitor numbers. From its headquarters in Nouméa and its five overseas offices in Australia, mainland France, Japan, New Zealand and Singapore, NCT drives the international promotion of this South Pacific archipelago under its brand “New Caledonia, The Pacific at heart”.